Root Optimal Innovations (ROI) is a diversified business conglomerate focused on strategic expansion, operational management, and intelligent automation. We own, manage, and advise a portfolio of distinct ventures across retail, services, technology, and asset-driven businesses—each designed to grow independently while benefiting from shared infrastructure, leadership, and systems.

At the core of ROI is a simple philosophy:
build strong foundations, optimize operations, and scale intelligently.

ROI functions as both a holding company and an active management partner, providing centralized strategy, financial oversight, branding, and growth execution for its operating entities. This structure allows each business to remain creatively independent while gaining the efficiency, discipline, and momentum of a unified organization.

A defining pillar of ROI is AI Installed—our consulting and implementation arm—where we design, install, and manage AI-driven workflows for both internal companies and external clients. From automation and CRM intelligence to decision support and operational streamlining, we install practical AI solutions that reduce friction, increase clarity, and unlock scalable growth.

ROI is not a collection of unrelated ventures.
It is a connected ecosystem—where innovation, systems, and experience compound across brands.